Market Insights & Go-To-Market Planning

4D plays a management consultancy role with new and existing manufactures working in the water sector. The scope of its activities will include assisting manufacturers in building their marketing and sales strategy to address individual MENA markets. This will also include providing consultancy to international manufacturers on how to tackle the GCC market with new technologies and products and help them figure how to build their go-to-market penetration plans and how to conform to compliance regulations in the GCC.

  • Water Sector And Infrastructure Marketing Studies And Surveys
  • Creation And Management Of Marketing Campaigns (Strategic and Tactical)
  • Management Of Media And External Communication In Line With Marketing Plan
  • Feasibility Studies Related To Water Equipment Manufacturing And Other Manufacturing setups
  • New Company Set Ups And Legal Requirements In GCC
  • New EPC Setups Costs And Regulatory Requirements And Process
  • JV And Partnerships In Manufacturing And In EPC Contracting
  • Legal Referrals Needed For New Company Setups Within The GCC And The UK

Aiming to create value at various layers in organizations 4D provides managerial, marketing and sales consultancy services to different manufacturing and services settings. We often go about doing our business alongside management talking to staff and seeking to learn and understand the intricacies and challenges each case has. While adopting a top bottom approach, we listen, discuss, analyze, recommend, then monitor and adjust when needed. It is no secret that adaptability and transformation in organizations are key to modern business settings; thus, we always direct our services towards increasing efficiencies by eliminating bottlenecks through the implementation of a “solution” which usually encompasses:

  • Strategic management consultation and restructuring advisory including centralization and decentralization
  • Strategic marketing: total value proposition, market segmentation, targeting, and positioning)
  • Tactical Marketing: developing marketing mix
  • Development and implementation of Go-to-market plans
  • Setting communication plans along with their assets and overseing their deployment and implementation
  • Implementation of best industry practices
  • Workflow adjustments and definition of communication channels
  • Technology and systems implementation and development of sales dashboards
  • Human capital recruitment and training of sales teams
  • Creation of incentive and commission plans
  • Introducing SMART targets
  • Developing clear KPIs and sales metrics to gauge performance
  • Financial management and cost control
  • Cost cutting and eliminating administrative and operational redundances